A clandestine undertaking on behalf of Israel, the Jets and the Jews.

 
The Five Minute Video That Changed Hasbara

Latma's We Con The World was produced on Thursday at a cost of $15,000 and posted on YouTube on Thursday afternoon. In the three days since, the various versions (I have linked to the most viewed version) have received more than 2 million views and it has been among the most viewed videos in the world.

We Con The World has significantly helped shift the debate about the Flotilla controversy. Tens of thousands have commented on YouTube - most in support of Israel, revealing the many (previously) silent but ardent supporters of Israel worldwide.

The video brilliantly and effectively represents the Israeli version - not only about the Flotilla but about the world's hypocrisy. It thankfully contains none of the apologetics and defensiveness that has seemed to epitomize what has passed for Israeli hasbara in recent years.

This new pro-Israel anthem is the way forward for pro-Israel public relations. We owe a debt of gratitude to all of those involved in this project - including lead vocalist Noam Jacobson, who took a quick break from his reserve duty on Israel's northern border to perform.
posted on 6/06/2010